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Speaking About Bespoke Software

Speaking About Bespoke Software

Lateral | 5/05/2017
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Speaking About Bespoke Software
Last week, Mark Pownall from Business News published an article 'Bespoke applications drive entrepreneurs' tech take-up' after speaking with six past Western Australia Master Entrepreneur of the Year Award winners about the role of technology in their businesses and retrospective industries. 

"WA’s most successful entrepreneurs have always been innovative, but their use of technology varies considerably - not just by industry, but also based on the maturity of the businesses they run", Pownall wrote.   

This article really got us thinking – not only is WA home to some of the most successful innovative entrepreneurs in the tech industry, but clever entrepreneurs in other industries know how to make the best use of technology.  
More and more businesses that fail to adapt are going to find themselves left behind while the savvy ones who learn to keep up will reap the rewards. You don’t have to rebuild your business from the ground up—there’s some kernel of merit that’s allowed you to enjoy success thus far. You just have to understand how technology affects your business (for better or worse) and how to apply advancements in order to play them to your advantage. 

Technology has changed every aspect of the way any business operates and never before in history has that change occurred so fast. In his article, Pownall made a number of valid points on how technology has fundamentally changed business:

Technology can grow your business & take it to the next level. 

WA entrepreneur's used disruptive technology to grow their businesses and get it to the next level, especially when operating a business in a competitive industry or environment. The use of disruptive technology can grow your business instead of the risk of taking over someone or going into areas that you may not understand. 

"Technology, especially something disruptive, can get you to the next level" said Mr Gordon Martin, Coogee Chemicals founder. 

Changes in technology pose a threat to businesses. 

Mr Fred Rae, the owner of one of Australia & New Zealand's biggest independent petrol retailers, said Gull Petroleum had pushed hard against rules and regulations that had sought to prevent his business expanding. 

Across New Zealand, Gull pushed for attendant-fee petrol stations with fully automated outlets that operate from a central HQ. 

However, some businesses were innovative in other ways and took advantage of the changes in technology and shifted their businesses to become adaptable to the ever-changing environment. 

Other entrepreneurs admitted that while technology benefited their back-end systems and their ability to market their brand, some things remain unchanged. 

Adrian Fini, one of WA's leading players in the construction industry, a sector where change has been slow and where there have been numerous barriers to entry for new ways of doing things said “technology has been applied in marketing and for efficiencies in areas such as creating 3D models but that little had changed in most construction processes”. 

“The biggest changes had been in administrative systems, and most notably, design software that did not really save time from manual operation but did provide significant data that could be analysed to provide efficiencies”. 

"You can see businesses that are in the technology industry that just leap over us because there are no controls, there is nothing holding them back" Mr Fini stated. 

It is important for businesses to transform standard, old-school operations by becoming familiar with the unfamiliar and break out of their comfort zones in order to stay competitive in the current economic climate, as well as establish the foundation for future success. 

If your business has something unique or competitive then it makes sense to build bespoke software for those processes.  Using “off the shelf” or “one size fits all” software can mean your business is just like the next. 

No matter what sector of industry your business is in, you must keep up with advances in technology and execute rapidly in a fast changing and increasing technical world!

Contact us today to discuss how you can keep your business at the forefront of Technology. 

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