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April 2017

How to maximise exposure as a start up
Lateral | 4/04/2017
One of the biggest challenges that most start-ups face is building brand awareness and exposure. Breaking into a new market, let alone disrupting an existing market, is a difficult task for many reasons. As a young start-up, it is not uncommon to have only a few customers, minimal brand recognition and little upfront capital at your disposal. Hence why it is important to rely on alternative outlets and creative tactics to help get the ball rolling. 
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