Lateral & Thred take home WAITTA INCITE Most Creative Media/Entertainment Technology Award for 2017
This year, more than 300 entries were received from government, startups, corporates and students. Entrants competed in 11 award categories across Business Services, Community Services, Industry Services, Public Sector and Government as well as Student Categories.
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Lateral CEO, Tommy Shin said “I am incredibly proud that Lateral’s efforts with the development of Thred have been recognised by WAITTA. We know that Thred is a globally recognised, disruptive platform that will be a game changer to the social media and messaging sectors, and we are honoured to have won our category ‘Most Creative Media/Technology’ of the year.”
Launched in May, the Thred app uniquely delivers the ability for consumers to unite their messaging, mail, connections, SMS and more, into one simple thred. Thred aggregates incumbent social, mail, content, media and third party transactional platforms, empowering a universal, unified and simple place to connect with anyone. In addition, Thred facilitates cross platform communications with ease and puts all device and media tools in one thred.
Thred’s Executive Director and CIO, David Whitaker said: “Thred does not compete with the likes of Facebook, Twitter or LinkedIn, it wraps itself around all of them. The bigger the social media space gets, the bigger Thred can get. Thred is endeavouring to redefine aspects of the social space by building bridges, particularly between the large platforms in the east and the west which is really unique."
As winners of the WAITTA INCITE Most Creative Media/Entertainment Technology Award, Lateral and Thred will later this year travel to the AIIA National iAwards, which will be held in Melbourne in August 2017.
(Photograph: Nastassja Hopkins, Lateral and David Whitaker, Thred).