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Building an app in 2023

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The breakthroughs of 2023 will have a significant impact on our daily lives, as emerging technologies continue to develop. Mobile apps are particularly promising this year, and their evolution reflects our creative potential as humans. As a result, apps have become an indispensable component of business success, given the ongoing rise in mobile phone users and penetration levels in Australia.

In 2017, mobile phone penetration in Australia was at 80.9%, and it is projected to increase to approximately 86.3% in 2023. Therefore, mobile app usage is expected to follow this upward trend, which will shape Australia's digital landscape. To meet the ever-changing demands of consumers, businesses must keep up with tech trends and adapt their offerings to mobile app platforms.

Custom apps are essential you want your business to grow and keep up with the modern world. But the big question is always, "How much does it cost to make an app?" Don't worry, we got you covered! apps

The cost of building an app can vary significantly depending on the specific requirements and features of the app. Here is a general idea of how much each type of app may cost: 

Basic App around $50,000.00

This app development level will get you started with the essential features, basic business logic, and a simple User Interface (UI) without any fancy custom elements. Additionally, the app might have a cloud database to save and access data. 

Medium App around $90,000.00

Apps falling into this price range will come with some advanced features that have a moderate level of complexity, accompanied by custom UI elements and animations. This category of apps will also have cloud-hosted components and a few integrations to enhance their functionality. 

Sophisticated App $130,000+

If you want an app with advanced features and sophisticated business logic, be prepared to invest. This option will get you a fully customised UI, animations, and other features that demand intricate architecture and multiple integrations. The complex apps priced above this range will be high-performing and secure, catering to your needs.

All of the above are just estimates, and the actual cost of an app will depend on several factors, including the specific features. It's always best to consult with app development experts to get a more accurate estimate of your app's cost.

Some advice from Lateral

If you hire an app development company or agency, the cost may be higher due to their overheads and expertise. In contrast, hiring freelance developers or offshore development teams may be more cost-effective but may come with risks such as communication issues, security concerns and quality control.

It's essential to note that the cost of building an app is just one aspect of the entire app development process. Other expenses such as maintenance, updates, marketing, and server costs should also be factored in when budgeting for your app.

What Are the Factors that Determine the Cost of Creating an App?

To build a more accurate estimate, here are some of the key factors to consider that will determine the overall cost of developing your app:

The app's functionality and purpose 

These are the capabilities you want your app to have and how your users will interact with it.

Mobile devices 

If your app needs to run on multiple operating systems such as iOS and Android or be optimised for various devices such as iPhone 12, Samsung Galaxy S10 or tablets, the price will increase. This is because the mobile app development process will need to be repeated for each of these operating systems' own native apps i.e. iOS and Android apps. However, at Lateral, we offer Cross-Platform App Development that enables you to create and deploy mobile assets that work on both iOS and Android without the hassle of recoding for each platform. Save your time and money, and learn more about building a cross-platform mobile app here.

Integration points 

Your app may need to integrate with third-party systems to source content.

User Experience (UX) and app visuals

This focuses on how your users interact with the app and determines the complexity of the visual experience. You should consider if you will be able to train users (internal) or if they need to intuitively understand it (external).

Use of smartphone hardware features 

Will your app harness a smartphone’s GPS navigation feature, or perhaps its NFC technology, or Augmented Reality tech?

Security and privacy 

Consider what type of data your app will collect and store. The more secure your app needs to be, the more expensive it is to develop, test and maintain.

Hosting and maintenance plans 

Much like a website, apps need long-term upkeep. You will most likely need ongoing technical support from your app developers, which will incur app maintenance costs.

Why Choose Lateral for App Development?

Here at Lateral, we monitor the tides of change to ensure we can continue to cater to the different target markets of different businesses across various industries. Check out our blog on the top tech trends to look out for in 2023 here.

With over 30 years of enterprise-level development experience, Lateral live and breathe technology. Our app development team create tailor-made mobile apps for businesses that require robust solutions and are seamlessly designed for iOS, Android, Windows, and Web applications. Our experience across these platforms means we can recommend the best approach for your specific needs. 

We are focused on delivering the best quality on every app development project, and we thrive on combatting the most complex issues with simple and effective solutions. Because we are a local team of experts, you can easily reach us to communicate your business needs! 

Reach a wider mobile audience and elevate your business with a custom mobile app. Get in touch with us today to find out how we can help turn your app idea into a reality.


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