The world of mobile app development is an ever-changing one. 2018 has seen some exciting developments in the space, and the release of Android Pie OS and iOS12 have laid the foundation for an exciting 2019.
If mobile apps are important for your business, or if you’re hoping that they will be in the future, then it’s important to keep up-to-date with current consumer app trends and also learn the scope of their possible future applications. Those looking to maximise the engagement from their mobile apps in the coming year will need to step up their development and provide their users with a unique experience.
To make sure that you’re keeping up with the fast-paced world of mobile app development make sure you check out this list of our top 5 trends to look out for in 2019.
AR/VR
AR and VR mobile apps have changed the face of the industry. You only have to look back to the Pokemon Go craze of 2016 to get an idea of the impact that they’ve had. The dedicated augmented reality market reached the $660 million mark towards the end of this year, and this number is only going to continue to grow in 2019.
In fact, some experts are predicting that global revenues from consumer mobile AR apps will increase to 15 times their current levels within 4 years. Many eCommerce operators, realtors, furniture stores and clothing & apparel brands have already integrated AR and VR technology into their mobile apps. Given that there are virtually infinite ways that it can be used, savvy developers will be exploring these possibilities in order to keep up with the competition.
On-Demand & Product Apps
An evergreen classic in the mobile app space, 2019 will continue to see the development of on-demand and product apps that make the most out of advancements in mobile technology.
Whether it’s the delivery of food, laundry, groceries, medicine, clothes, electronics or any other consumer good or services like plumbing, mechanics and electricians - the ability for companies to offer on-demand services via their own app will only continue to become more important as time goes on.
In-App Payment Integration
If there’s two things that spell ‘instant death’ for a mobile app it’s clunkiness and inconvenience. That’s why more and more mobile apps are incorporating wallet functionality that allows users to seamlessly conduct financial transactions.
Lots of retail companies lose potential in app customers in the final payment stage of the funnel, so those that are able to develop a payment section that is as quick and easy as possible will definitely have an edge over their competition.
BYOD (Bring Your Own Device)
BYOD is a growing trend being explored by a lot of large scale enterprises. It refers to the practise of allowing employees to use their personal smartphone and tablet devices for company work. When done right, it can save companies a lot in device purchases and also increase employee engagement and productivity.
Companies that are able to develop their own app that employees can easily install on their device and use will be best places to take advantage of a BYOD market that is tipped to reach $367 billion by 2022.
ChatBots
As AI & machine learning technology continues to advance, inventive app developers will continue to discover new and ingenious ways to integrate ChatBots into their mobile apps. For industries that deal with customer interactions regularly, this can be a gamechanger when it comes to saving time and resources.
Chatbot interaction is set to increase from around 20% in 2017 to 93% in 2022, so the sooner you can harness it the better positioned you’ll be to take advantage once it is considered mainstream.As one of Perth’s leading app development specialists, you can rest assured that we’re up-to-date will all of the latest industry technology and trends. Our highly skilled developers are able to integrate all of these (and much more) to help ensure that your app is as effective as possible. Check out our app development page or get in touch with us to learn more.
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